Honest comparison
Pay-per-lead vs Google Ads for NZ roofing companies
Both channels work. They just suit different stages of business. Here's the straight comparison, from the only New Zealand company that specialises in pay-per-lead roofing leads.
| Factor | Impact Leads (PPL) | Your own Google Ads |
|---|---|---|
| Who funds the ads | Impact Leads | You |
| Minimum monthly spend | Pay per lead only | NZ$3,000+ recommended |
| Time to first lead | Within 24 hours | 1–4 weeks |
| Lead verification | SMS-PIN on every lead | None by default |
| Exclusivity | Exclusive to you | Exclusive to you |
| Risk of bad creative / bid management | On us | On you |
| Replacement for bad leads | Free | N/A |
| Pricing model | Per delivered lead | Per click + agency fee |
| Typical cost per booked job | NZ$300–$600 | NZ$400–$1,200 |
Choose pay-per-lead if…
- You want leads in days, not weeks
- You don't want to manage ad spend or agencies
- You want a predictable cost per booked job
- You want bad leads replaced for free
Choose Google Ads if…
- You already have an in-house marketer or trusted agency
- You're comfortable carrying ad-spend risk
- You want to own the data and accounts long-term
- You have NZ$3k+/month to commit before any leads come in
Want a straight answer for your business?
Book a 20-minute lead plan call. We'll look at your service area, current marketing and goals, and tell you whether pay-per-lead, Google Ads, or a mix is right for you.
Book a lead plan call