One niche, done properly. Built for NZ mortgage brokers.
We take the marketing risk off your desk and replace it with verified, exclusive mortgage enquiries, the only thing we sell, the only people we sell to.
How Impact Leads started.
Before Impact Leads, Cooper Boggs ran Build Reach, a performance marketing agency generating leads and managing paid ads for NZ trades businesses. The results were real: $12.5M in revenue generated for clients and a 45× average return on ad spend. But the agency model had a ceiling. Every client needed something different, and scaling past a handful of retainers meant more staff, more management, more grind.
The shift came from being close to the trades and property industry for years. Cooper kept seeing the same problem on both sides. Homeowners struggling to find reliable tradespeople, and brokers struggling to find quality leads they could actually convert. Most lead providers were selling recycled, shared, low-intent enquiries. Brokers were paying good money for leads that never picked up.
So Cooper built a better model.
Instead of charging retainers and running ads for clients, Impact Leads funds and operates its own campaigns. We target NZ homeowners directly, qualify them through a survey, and verify every number via SMS before a single lead gets delivered. Exclusive, verified, real-time.
The early results were immediate. High contact rates, real conversations, brokers reordering within weeks.
Today, Impact Leads is the only NZ-focused mortgage lead generation platform built exclusively for brokers. Not bolted on as an afterthought from an Australian provider. One niche, one country, done properly.
If you want leads that actually convert, you're in the right place.
The numbers behind Impact Leads.
100%
Impact Leads enquiries exclusive to one broker
<60s
Verified lead to CRM delivery time
$12.5M
Client revenue generated at Build Reach (prior agency)
45×
Average return on ad spend, prior agency
What we believe
Four principles we won't bend, no matter how big this business gets.
Exclusive, always
Every lead we generate goes to one broker. We will never resell a lead.
Verified, always
If the prospect can't confirm their own mobile, they don't become a lead.
Skin in the game
We fund the ad spend. If the funnel underperforms, we wear it, not you.
No retainers
Pay only for delivered, verified leads. Cancel any time, no contracts.
Small team. Skin in every campaign.
A tight crew across founding, ops, client success and sales. You'll know everyone by name within a week of onboarding.
Cooper Boggs
Sets the strategy, runs broker onboarding, and is your day-to-day point of contact once you're live. Every new broker starts with a working session with Cooper, and he stays in the loop from first lead to ongoing reviews.
Casey
Operations
Keeps the engine running. Owns the SMS verification layer that filters every lead before it hits your CRM, plus delivery SLAs, replacement workflows and the ops dashboard that tracks every lead end to end.
Zavier
Performance & Media Buying
Owns the numbers side of paid: budgets, bidding, audience structure and daily optimisation across Meta, Google and TikTok. Works hand in hand with Edward so the creative and the spend pull in the same direction.
Elijah
Business Development
Received a cold call from us? 9 times out of 10 it's Elijah. He runs outbound, sizes up your pipeline on the first call, and only books brokers we know we can move the needle for.
Edward
Performance & Creative
Wears both hats: writes the hooks and edits the video ads that bring brokers in, then watches the numbers and iterates daily across Meta, Google and TikTok. Creative and performance under one roof.
Based in Auckland
100% NZ-owned and NZ-operated. We service brokers from Cape Reinga to Bluff and only generate NZ enquiries.
One niche, done properly
We don't do trades, dental, real estate or solar. Mortgage brokers only, every funnel is tuned for one industry.
Skin in the game
We pay for the ads. We carry the risk. You only pay when a verified, exclusive lead lands in your CRM.
Want to work with us?
Cooper personally takes every onboarding call. Book yours below. No pitch deck, just a working session on your funnel.
Book a Call With Cooper