One end-to-end system.
Verified mortgage leads, on tap.
Impact Leads isn't a list of separate "services" you bolt together. It's a single engine that runs end-to-end: we build the ads, qualify the prospect, verify the number, and drop the lead into your CRM.
Funded ads
We pay Google, Meta, TikTok & YouTube
SMS verified
Every mobile, PIN-confirmed
Real-time
<60s into your CRM
Exclusive
Sold once. To you.
Why most lead suppliers fail mortgage brokers.
They over-promise and under-deliver. You end up paying for traffic, not pipeline.
Shared leads
Same enquiry sold to 3–5 brokers. Whoever rings first wins; everyone else loses.
Junk numbers
Fake names, mistyped mobiles, dead lines. Your team burns hours dialling air.
No qualification
Vague form fills with no loan type, no deposit, no timeframe. Every call starts cold.
Slow delivery
Manual CSVs hours later. By the time you call, intent is gone and they've moved on.
Sound familiar? Here's how the Impact Leads system fixes it.
Funded Ad Campaigns
We build, fund and run the campaigns. You never touch ad spend.
We run Google, Meta, TikTok and YouTube ad accounts focused exclusively on NZ homeowners, first-home buyers, refinancers, investors and self-employed borrowers. Every dollar of ad spend is on us.
You only pay when a verified lead is delivered. We carry the risk of bad creative; you keep the upside of every settled deal.
What this gives you
- Geo-targeted to your service area
- Vertical-specific creative (FHB, refi, investor, self-employed)
- 100% funded by Impact Leads
- Weekly creative + audience refresh
Survey Qualification
Each prospect answers a multi-step survey before they ever reach you.
We ask the questions a broker would ask in the first 30 seconds of a call: loan purpose, deposit or equity, employment type, income, timeframe and current bank.
Anyone outside your criteria is filtered out automatically. You only see leads that match the deals you actually want to write.
What this gives you
- Loan type, deposit and income captured up front
- Timeframe and intent confirmed before contact details
- Tyre-kickers filtered out automatically
- Lead profile matches your ideal client
SMS PIN Verification
Every mobile is confirmed via a one-time PIN. No fakes, no junk numbers.
After the survey, the prospect is sent a one-time PIN to the mobile number they entered. They have to type it back to submit.
If the number is fake, mistyped or borrowed, the lead never gets created. When your team rings, someone actually picks up.
What this gives you
- One-time PIN to the mobile entered
- No PIN match → no lead delivered
- Eliminates fake names and dud numbers
- Higher answer rates from the first call
Real-Time CRM Delivery
Verified leads land in your CRM in under 60 seconds, while intent is hot.
The moment a lead is verified, the full record is pushed straight into your CRM via webhook or native integration: Trail, Salestrekker, Infynity, TAP, anything with an API.
Speed-to-lead beats almost every other variable. We measure delivery in seconds, not minutes, so your team can call while the prospect is still on the page.
What this gives you
- Webhook + native CRM integrations
- Typical delivery: under 60 seconds
- Full survey answers attached to the lead
- Live dashboard for volume + status
100% Exclusive To You
Each lead is sold once. Never resold to other brokers in your area.
Most lead vendors quietly sell the same form-fill to three or four brokers and watch them fight it out. We don't.
Every Impact Leads lead is exclusive to a single broker. When you take a region or vertical, those leads are yours alone.
What this gives you
- One lead, one broker, period
- Region and vertical lock-in available
- Higher contact + conversion rates
- No racing competitors to the phone
Replacement Guarantee
Bad number, fake name, off-criteria? We replace the lead, free.
Even with SMS verification, the odd lead will slip through with bad data or fall outside your stated criteria. When that happens, you get it replaced, no debate, no paperwork.
Submit it through the dashboard, flag it as invalid with a short reason, and a replacement is added to your next batch automatically.
What this gives you
- Replace any lead that fails our criteria
- Wrong number, fake details, off-vertical, all qualify
- Submitted in two clicks from the dashboard
- Replacements added to your next batch
<60s
From form fill to your CRM
7 days
First verified leads after setup
100%
Exclusive, never resold
Free
Replacements on any bad lead
Every lead lands in your CRM with all of this, in under 60 seconds.
No mystery, no minimum-info enquiries. You see exactly what your team can act on before the first call.
- Full name and PIN-verified mobile
- Email and rough postcode
- Loan type (FHB, refi, investor, top-up)
- Estimated deposit and loan size
- Settlement timeframe
- Ad source and delivered timestamp
Sample lead record
PIN verified- Name
- Sarah M.
- Mobile
- +64 21 ••• 482
- sarah.m@gmail.com
- Loan type
- First home buyer
- Deposit
- $95,000
- Loan size
- $620,000
- Timeframe
- 0–3 months
- Source
- Meta Ads
The exact payload that hits your webhook.
Native integrations for Trail, Salestrekker, Infynity and TAP. Anything else, we ship a clean JSON webhook your CRM or Zapier can ingest.
POST /your-crm/webhook
Content-Type: application/json
{
"lead_id": "il_8a4f2c91",
"name": "Sarah M.",
"mobile": "+64211234482",
"mobile_verified": true,
"email": "sarah.m@gmail.com",
"loan_type": "first_home_buyer",
"deposit_estimate_nzd": 95000,
"loan_size_estimate_nzd": 620000,
"timeframe": "0_3_months",
"source": "google_ads",
"campaign": "fhb_auckland_q2",
"delivered_at": "2026-05-14T14:32:07+12:00"
}Things you'll never get from us.
Plugs into the CRM you already use
Native or webhook delivery into Trail, Salestrekker, Infynity, TAP, Salesmate, AgileCRM, and anything that accepts an inbound webhook. We handle the wiring on the call.
See the system on your numbers.
Bring last quarter's lead spend. We'll show you exactly what the same money produces through Impact Leads, verified, exclusive, and into your CRM in under 60 seconds.
Book My 30-Min Call With Cooper